Selkirk Acquires Bread & Butter Pickleball Company
The Dink's Alex E. Weaver reports Selkirk Sport has acquired the Florida-based Bread & Butter Pickleball Company in its first move under a strategic plan with Bluestone Equity Partners to pursue opportunistic acquisitions across the fragmented pickleball equipment market, just months after Selkirk's $30 million raise at a $200 million valuation. Bread & Butter will maintain its independent brand presence, website, marketing channels, and product strategy under founder and CEO Doug Sapusek and the Sapusek family, with Selkirk providing operational scale, wholesale distribution, and international reach starting in the coming months.
Read at The Dink →'Partners' is compelling deep dive into pro pickleball
Pickleball.com's Victoria Radnothy says the PPA Tour's six-part PARTNERS docuseries belongs in the conversation with the best sports documentaries, praising its behind-the-scenes access to Anna Leigh Waters' dominance, Ben Johns' GOAT case, the Girlies' breakup, and Waters' decision to part ways with Catherine Parenteau. Radnothy highlights Anna Bright as the central narrator, calls out standout moments from Lucy Kovalova, Matt Wright, Kate Fahey, and the Parris Todd-Hunter Johnson breakup, and credits the series for treating the sport and its players with seriousness and respect instead of leaning on reality-TV drama.
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